How do you get your brand cited by ChatGPT and other AI assistants?

The three levers that actually move it

• •Presence: assistants disproportionately pull from a small set of trusted domains — review platforms (G2, Capterra), Reddit, Wikipedia, YouTube and high-authority roundups. Being mentioned there matters more than any on-page trick.
• •Structure: pages that lead with a direct answer, use question-shaped headings, and keep clean, quotable sections are easier for an assistant to extract from and cite.
• •Brand: the more your name appears across the web in a credible context — even without a link — the more likely you are to be treated as a legitimate option worth naming.

What does NOT work

There is no "AI schema", no llms.txt shortcut, and no keyword-density hack that earns citations. A promotional, salesy tone tends to correlate negatively — assistants prefer neutral, informative writing. Chasing thin, templated page-count also does little on its own.

A realistic order of operations

• •Get listed and reviewed where your buyers and the assistants both look (for SaaS, that's G2 and Capterra first).
• •Publish genuinely useful, structured content — comparisons, honest "best X" roundups, clear explainers.
• •Earn authentic presence in the communities your audience trusts (Reddit, YouTube), rather than pushing traffic only to your own pages.